Itai Kafri Connecting People and Product
Scaling growth by bridging technical complexity and market narrative.
About me
I am a husband, a father of two, and a lifelong student of human connection. Whether I’m leaning into a curve on my motorcycle, playing the piano or saxophone, or building an art installations like Piece of Mind in Black Rock City, Burning Man, I am driven by a single question: How do we make complex things feel personal? My family is my daily reminder that at the end of every data point and product roadmap, there is a person.
This belief—that technology only matters when it resonates on a human level—is the engine behind my 18-year career in product growth.
As a Product Growth Executive, I sit in the gap between what a product does and what a customer needs. I believe the biggest barrier to growth isn't technology - it’s the narrative; I've seen many great technologies struggle to articulate their core value. It's about the GTM - whether I am navigating the "skeleton crew" phase of a US expansion, leading global privacy shifts and complex attribution changes at TikTok, or reversing revenue declines at for companies at growth stage, I bridge the divide between engineering roadmaps and the sales floor to turn technical innovation into market leadership.
THE HUMAN BEHIND THE STRATEGY
Simplifying Complexity:
I specialize in taking "black-box" technologies—from Predictive AI to complex privacy frameworks like ATT - and turning them into clear, human stories that drive market adoption
Building the Foundation:
I thrive in 'zero-to-one' environments. Whether it’s establishing a US footprint for international startups or leading 'skeleton crews' through high-ambiguity phases, I build the GTM infrastructure needed to scale
Scaling through Knowledge:
I believe that clarity is a competitive advantage. I design the frameworks that empower global teams to speak the same language, reducing churn and accelerating revenue through education
Voyantis | VP, Product Growth
March 2024 - Present
The Mission: Establishing the US Beachhead
Joining as a founding member of the US team, my goal was to bridge the gap between Israeli R&D and the American market. Voyantis has a powerful predictive AI engine, but moving from "Founder-led sales" to a scalable growth machine required a new kind of narrative infrastructure.
- The Bridge: I established the Product Growth unit, owning the sales engineering and the primary translator between technical capabilities and commercial value.
- The GTM: I architected the narrative for our predictive LTV models, turning a "black box" technology into a clear, indispensable tool for modern growth teams.
- The Result: (The Narrative Version) We transitioned from a startup "figuring it out" to a structured GTM organization capable of supporting a 4x ARR growth trajectory.
TikTok | Global Product Strategy & GTM
Aug 2022 - MAR 2024
The Mission: Re-architecting Measurement for a Privacy-First Era
I led the GTM strategy for App Measurement during the most significant technical shift in digital advertising history: the industry-wide transition to privacy-first frameworks and self-attribution.
- The Transition to SAN: Orchestrated TikTok's strategic move to a Self-Attributing Network (SAN). This was a fundamental infrastructure shift designed to capture higher quality signals and greater data volume, directly improving ad delivery and optimization for advertisers.
- Product Strategy & Feedback Loop: Served as the strategic bridge between Product, R&D and the market. I synthesized global requirements and client feedback to influence the product roadmap, ensuring that technical builds aligned with commercial reality before moving through alpha, beta, and GA stages.
- SKAN 4.0 Orchestration: Directed the global release for SKAN 4.0, the most complex update to Apple’s attribution framework since the original ATT. I managed the end-to-end release lifecycle, translating high-friction technical requirements into actionable strategies for six regional teams.
- The Result: Successfully transitioned the platform from a reactive state to a leadership position in measurement, maintaining signal integrity and advertiser performance across the most volatile period in the industry.
ironSource (Unity) | Global Director of Product Growth
Previously Bidalgo (Acquired by ironSource)
April, 2018 - Aug 2022
The Mission: Driving the Creative Turnaround & Global Integration
I joined Bidalgo to build and lead the Product Growth and Sales Engineering units, staying through the acquisition by ironSource and the subsequent merger with Unity. My role was to ensure that our core technology not only survived these transitions but became the centerpiece of the new organization’s growth strategy.
- The Bidalgo to ironSource Integration: Spearheaded the GTM transition as Bidalgo was rebranded to ironSource Luna. I ensured the "Product-First" DNA of the original startup was successfully integrated into ironSource’s massive commercial engine.
- The Creative DNA Initiative: Ideated and spearheaded the "Automated Creative DNA" project. I worked directly with R&D to leverage deep learning to break down ad creatives into measurable data points, creating a new "brain" for our optimization engine.
- Bidirectional Strategy: Acted as the connective tissue between the market and engineering. I synthesized complex feedback from global power-users to define the MVP and subsequent feature roadmap.
- Lifecycle Orchestration: Managed the transition of new feature sets from internal alpha testing through to global General Availability (GA), designing the feedback loops that allowed engineering to iterate based on live market performance.
- The Result: Our team’s work was a primary driver in the $4.4B merger with Unity, transforming a 37% revenue decline into a high-growth engine that defined the company's market leadership.
I don’t just architect these narratives—I bring them to the industry. Explore the gallery to see how I translate complex technical shifts for global audiences.
skai (Formerly Kenshoo) | Director of Product Education & Client Success
Kenshoo Apps: Mobile App & Gaming Division
February 2014 — April 2018
The Mission: Scaling Mobile Expertise Across a Global Leader
I joined the mobile-specialized division (formerly Adquant) to build the Product Education and Solutions frameworks from the ground up. Following the acquisition, I was promoted to lead the Global Client Success organization, ensuring that technical innovation in mobile and gaming translated into long-term revenue growth.
- The "Professor" of Mobile: Architected the Kenshoo Apps Academy for 600+ FTEs. I turned complex mobile product roadmaps—covering Meta, Google, and Apple Search Ads—into a shared language, ensuring our global teams could speak the specific economics of app growth and gaming.
- Strategic Solutions & POCs: Managed the end-to-end Proof of Concept (POC) process. I led the technical demos and built the "App-First" business cases that converted high-stakes prospects into the division's largest partners.
- Client Success Leadership: Scaled the CS organization to manage a global book of mobile-centric business. I shifted the team from reactive support to proactive value delivery, focusing on signal optimization and bidding algorithm health as the primary drivers for retention.
- The Result: Transformed fragmented technical knowledge into a centralized "Value Engine." This framework drove triple-digit revenue growth in the first year and became the organizational standard for how we supported the world's largest mobile app advertisers.
Outstanding Performance Award recipient
Ness Technologies | Global Products Line Manager: SAP Complementary Products
Jan, 2006 - Feb, 2014
The Mission: Delivering PLM Excellence to the SAP Ecosystem
I managed a global team of five Product Managers, focusing on the growth and delivery of a specialized Product Lifecycle Management (PLM) solution. We provided SAP customers with the infrastructure to manage their own complex product lifecycles, bridging the gap between standard ERP functions and specialized PLM requirements.
- SAP Solution Strategy: Led the GTM and expansion of our PLM software into four net-new EMEA territories. I specialized in translating the technical value of our lifecycle solution into a commercial narrative that resonated with large-scale SAP enterprise clients.
- The Result: Awarded the Ness Award of Excellence for driving triple-digit international growth. This role was the "Genesis" of my career-long focus on Education and Clarity—proving that the most complex enterprise solutions only scale when they are made accessible to the people using them.
DataSafe | Product Manager
Jun, 2004 - Dec, 2005
JohnBryce Training Centre | Specialist Trainer and Professional Consultant
Dec, 1999 - Dec, 2002
Education
BA | Israel College
Jan, 2001 - Jan, 2003 (Tel Aviv)
Business Management, specializing in Marketing