Itai Kafri Product Expert, Keynote speaker
Email: Itai@ekafri.com
Mobile: +1 (650) 996-9665
Hello
About Me
Married to my best friend and a proud father of 2 exceptional children.
I am a passionate people leader with 17+ years of expertise in people management, product management, product marketing, & product strategy.
Voyantis | Head of Product Growth
March 2023 - Present
Responsibilities and achievements:
- Leadership role in the company’s US expansion skeleton crew
- Transitioning the startup from founder led growth to a scalable growth machine, growing ARR by 4x within 1 year to a $10M ARR.
- Built and led a global team of Product Growth managers responsible for defining the product narratives for predictive and prescriptive AI for optimization and user lifecycle management, including user acquisition, user activation, upsell/cross sell, and retention, as well as supporting sales and client success with product expertise to generate revenue.
TikTok | Global Product Strategy - App Measurement, Traffic Strategy, and Optimization
Aug 2022 - MAR 2023
Responsibilities and achievements:
- Leading TikTok’s app measurement strategy – vision to roadmap, including App eSDK, App eAPI, Deep links, SKAN, TikTok’s transition to a SAN, and TikTok’s preparation for Google’s Privacy Sandbox implementation.
- Identify industry trends and competitor strategies to drive product innovation and differentiation.
- Multi-time zone Cross-functional collaborations with multiple product teams, R&D, and 6 regional account teams
- Orchestrated industry 1st release for SKAN 4.0, over-delivering on the timeline, including GTM planning and working through dev stages: pre-alpha to GA*, private & public previews, with a high adoption rate of XX% of eligible apps within the first month of release.
ironSource Luna (Acquired by Unity) | Global Director of Product Growth
April, 2018 - Aug 2022
Responsibilities and achievements:
- Built a global team of 5 Product Growth managers, successfully negotiating new roles with HQ across 4 regions, including implementation of RACI matrix, optimizing role clarity and accountability.
- Reported directly to the C-Level, ensuring alignment with the organization's leadership.
- Reversed XX% revenue decline to a XX% MoM growth.
- Led ideation, proof of concept, and design for Automated Creative DNA Analysis Tool, enhanced by deep learning image recognition technology. Adoption rate of XX%, increase sales by XX%
- Fostered seamless cross-functional collaboration with product managers, R&D, solution engineers, and stakeholders.
Keynote speaker at numerous events
SKAI Apps (Formerly Kenshoo) | Global Director of Product Education & Client Success
February 2014 — April 2018
Responsibilities and achievements:
- Managed global Client Success team (6 FTE) responsible for revenue growth (XXX% in the first year and achieved XX% YoY growth)
- Developed cross-functional expertise across hundreds of FTE in app performance marketing on Meta, Google, Snap, Apple Search Ads, and Twitter
- Redesigned the bidding algorithm from the ground up, resulting in improved performance for our customers, leading to XX% growth in sales and XX% less churn.
Outstanding Performance Award recipient
Ness Technologies | Global Products Line Manager: SAP Complementary Products
Jan, 2006 - Feb, 2014
Responsibilities and achievements:
• Managing a global team of 5 product managers.
• Scaling my line of products into 4 net-new EMEA territories
Award of Excellence recipient
DataSafe | Product Manager
Jun, 2004 - Dec, 2005
JohnBryce Training Centre | Specialist Trainer and Professional Consultant
Dec, 1999 - Dec, 2002
Education
BA | Israel College
Jan, 2001 - Jan, 2003 (Tel Aviv)
Business Management, specializing in Marketing